The Factory Chic launch: all about strength


Design. Naming. Brand identity.

It is quite unusual for an agency to propose a new customer to completely redesign his product range before even outlining their strategies and creative plans. But it worked beautifully.
The new brand, developed and launched by Coyote, quickly became a must-see at the Batimat Show in Paris.

Tile design: Cyclic
Image design: Jekyll ‘n’ Hyde

  • OK, your wife doesn't like blue and neither does your secretary. What about your clients ?
  • Coyote