Coyote launches a new tourist attraction in Han

THE CAVES OF HAN

Strategy, product launch, territory of communication, creation

To enable visitors to discover on foot, surrounded by wild animals, the 250ha of its Nature Reserve is probably one of the biggest challenges the Caves of Han Estate ever set itself since the Caves were opened to the public. It’s also one of its most amazing attractions. An attraction for which Coyote developed a special type of positioning and territory of communication, unfolding into a magical reference image… as well as a B2B and B2C launch campaign, in every media, both off and online.

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