Bad news for dust mites


Product positioning, Territory of Communication, Media plan

It’s estimated that 10% of the population is allergic to dust mites. But now, a Belgian specialist on the language of insects has developed a revolutionary pest control product. Once recognised by the scientific community, all Acar’Up needed was to raise awareness among the general public.

  • Why would I pay an ad agency when my nephew is a graphic designer ?
  • Coyote