Brand positioning, logotype, graphic charter
Coyote delved into History with a capital H for the competition organised by this renowned French museum. History with a sloping capital H, like on the old logo which struggled to convey the vast wealth of this institution. The objectives: strategic analysis on positioning, design of a new logo as well as every communication tool (posters, visitor’s guide, on-site communication and in the media, merchandising). Mission accomplished, Sir!
