Coyote goes to war

HISTORY DISPLAY ON THE GREAT WAR

Brand positioning, logotype, graphic charter

Coyote delved into History with a capital H for the competition organised by this renowned French museum. History with a sloping capital H, like on the old logo which struggled to convey the vast wealth of this institution. The objectives: strategic analysis on positioning, design of a new logo as well as every communication tool (posters, visitor’s guide, on-site communication and in the media, merchandising). Mission accomplished, Sir!

  • Now is the time to treat yourself to a great idea!
  • Coyote